Templa the App

Voice + Creative Direction

Templa is an interactive vision board app built around the idea that where your attention goes, energy flows.

I came on as Brand Voice to build the full creative and copy framework from the ground up — developing the visual identity, writing the website, app UI, App Store presence, and social channels. The challenge was making something inherently digital feel warm, intentional, and alive.

Downloads grew 10x. Traffic up 75%. The words did their work.